Press Release

Publicis Sapient Is Named a 2023 Market Leader in Generative Enterprise Services (Gen AI) by HFS Research

Nov 2, 2023 – Publicis Sapient, a digital business transformation company, today announced it has been named a Market Leader in HFS Research’s Horizons Report for Generative Enterprise Services 2023. Publicis Sapient was recognized for its expertise and capabilities in transforming the future of Generative Enterprise Services with speed and innovation.

“Publicis Sapient has proven itself to be fast in finding its feet in Generative AI. It has understood that clients need both quick starts and a vision to augment and enable the enterprise at scale. Its application of GenAI to further amplify digital business transformation, fostering enhanced growth in business model innovation, CX, and EX sets the firm apart as one of the Market Leaders in our inaugural Generative Enterprise Services Horizons Report,” said David Cushman, Executive Research Leader at HFS.

"We’re incredibly proud to be recognized by HFS Research, our clients and partners as a Market Leader in Generative Enterprise Services. We have been investing in generative AI as part of our Data & AI capability within our SPEED (Strategy, Product, Experience, Engineering and Data & AI) capability model. This connected approach is helping us drive innovation for our clients by using generative AI to transform their business models, accelerate their time to market and reimagine their customers' and employees' experiences as they embark on their digital business transformation journeys,” said Nigel Vaz, CEO of Publicis Sapient.

For the 2023 Horizons Generative Enterprise Services Report, HFS Research assessed 35 service providers across dimensions, addressing “Why, What, How, and So What” of their Generative Enterprise Services offerings. In its analysis and client case review, HFS Research assessed how Publicis Sapient applies GenAI to amplify digital business transformation for enhancing growth in business model innovation, CX, EX, and enterprise enablement.  

The report highlights Publicis Sapient’s key differentiators with SPEED (Strategy, Product, Experience, Engineering, Data, and AI) capabilities to cut the time to market. Other key differentiators noted how GenAI value realization is integrated in Publicis Sapient’s digital business transformation model which focuses on enterprise enablers: skills, data quality, tooling standardization, ethics, governance, and partner strategy.  

Publicis Sapient's proven track record of delivering outcomes is further highlighted by notable achievements:

• Publicis Sapient’s comprehensive use case library and leading Publicis Groupe’s GenAI transformation.
  
  
• SPEED (Strategy, Product, Experience, Engineering, and Data and AI) capabilities with cross-functional teams and integrated program governance has driven successful digital business transformation outcomes for Publicis Sapient.

Feedback from the report stated that clients appreciate Publicis Sapient’s customer-centricity, innovation, and pace. Hyperscalers find its creative and innovative bend of mind in CX impressive. Publicis Sapient is valued for its knowledge, consulting, and repeat revenue from big logos.