52% of customers expect companies to always personalize their offers. Financial services firms that continue to approach customers with a generic, non-personalized approach stand to lose out as their competitors target their customers with tailored messaging and hyper-personalized experiences.

To deliver personalization at scale, you need to ensure your data is accurate and accessible across your organization. The solution? Modernize your business through cloud, defragment your data and create a 360-degree view of your customer.