Consumer Products

Bring B2C Experiences to B2B Customers

Digitize to give business customers personalized, hassle-free journeys

Many brands offer consumers seamless, digital-first experiences as part of their B2C offering. Yet, business customers are often faced with the complete opposite; manual processes, significant delays and minimal personalization.

Regardless of your business area within the consumer products sector—food & beverage, beauty, FMCG, consumer electronics—it doesn’t have to be that way. With our strong heritage of experience-led commerce and technology modernization, uncover the strategies your business needs to replicate B2C experiences. Rapidly identify high-value ways to minimize friction for both customers and sales representatives, streamline operations and capture data across every channel to create meaningful customer-centric digital experiences.

Research Report

The B2B Sales Gap: What Do Corporate Buyers Really Want from Suppliers?

What are the biggest pain points for corporate buyers? What does the future of B2B buying look like? And how can you be ready for it?

Our new report is designed to help consumer products organizations create customer-centric, digital purchase experiences for business customers. Based on global research with B2B buyers, the report drills deep into the customer expectations gap, revealing four crucial elements of the digital B2B sales and customer experience.

Read it and discover the issues B2B buyers face and learn how to prepare accordingly.

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Solutions

Discover the tools, accelerators and platforms to replicate B2C experiences for B2B customers; build agile B2B sales functions founded on the right platforms and tools, and forge a path away from manual processes towards digitization and automation.

Use Data to Disrupt

Customer Engagement

Learn how to personalize experiences and exceed expectations, converting one-time customers and creating deep, insight-driven relationships.
Deliver an Exceptional Buying Experience

Total Commerce

Build and strengthen your business operations by delivering seamless experiences across long buying cycles. Enhance your ability to self-serve and meet your customers at the channels they want.
Why the Customer & Employee Experience Matters

CEmX

Customer experience is intertwined with employee experience. Find out how to modernize them in tandem, creating a better experience that retains customers and employees alike.
Digital Operating Model Solutions

Optimize for Agility With Digital

Transform your operating model to create agility at scale and you’re on the road to achieving maximum value from new digital capabilities.

Our Latest Thinking

Get our take on the burning issues affecting businesses like yours—before leveraging them to your advantage.

Playbook

Four Strategies to Build a Strong Digital B2B Foundation

CP businesses—like yours—are improving the buying and post-purchase experience and keeping customers coming back for more by digitally transforming B2B sales models.

How can you achieve the same results? Our new playbook explains how to implement four strategic pillars that will radically change how your organization delivers value to business customers.

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Case Study

Putting Customers and Employees at the Heart of Commerce

By transforming the B2B commerce ecosystem of a global skincare business, we not only created a DTC-like purchase and education experience for B2B customers, but also enabled sales teams to team up with them as strategic partners. Check out our case study to see how we did it.

Consumer Products

Why Work with Us?

We’ve been recognized for our work helping clients discover greater value in people, technology and innovation.

Forbes World's Best Management Consulting Firms, 2022

Leader in Digital Transformation Services, Constellation Shortlist™, 2022

Leader in IDC MarketScape for Global Employee Experience Consulting Services, 2022

Leader in IDC MarketScape for Retail Commerce Platform, 2023