Seize today’s generative AI opportunities to shape tomorrow.
Businesses everywhere are tapping into generative AI, but simply adopting the technology won’t suffice. Those who view AI as a catalyst for enterprise-wide transformation, rather than just a tool, will be poised to succeed.
Go beyond basic implementation with fully integrated AI across your organization, built to meet your unique goals and enable lasting transformation. With innovative strategies that break the mold, we help you redefine what’s possible with AI.
Most generative AI projects stall before launch. This guide reveals how to overcome common challenges and get your prototypes to production faster.
Unlocking the full potential of generative AI demands more than a basic implementation—it requires building a complete ecosystem. Together, we’ll help your organization make the most of AI one right step at a time. We help you achieve enterprise-wide transformation through three core principles:
Building a successful AI strategy begins with the right people with the right skills. Our experts pinpoint talent gaps and reshape your operating model, aligning it with evolving internal processes to ensure seamless AI integration across your entire organization.
Implementing generative AI may seem daunting, but our experts simplify the process. We enable you to continually evaluate your large language model and tech partners while keeping pace with emerging AI best practices. This dynamic approach guarantees the security of your technology while maximizing its value at scale.
Safeguarding your company's proprietary data during AI implementation is our highest priority. We emphasize data privacy and security to protect both your customers and your business, ensuring ethical, secure and trustworthy use of your data.
Harnessing the potential of AI starts with a solid foundation. Our comprehensive Sapient AI solutions help you unlock opportunities, automate complex processes and elevate your organization’s potential.
Wherever you are on your transformation journey, AI will shape your future—and we’re here to guide you every step of the way.
You’ve learned what we can do. Now make it yours.
Discover how a global travel brand built a generative AI-powered vacation rental search, allowing users to describe their dream getaway and find perfect matches.
The 2024 Generative AI Innovation Report
Unlock the unique perspectives of C-suite and V-suite leaders on Gen AI’s potential, risks, and opportunities—and learn how to tap into both to fuel innovation from the bottom up.
Discover new viewpoints, opportunities and challenges for applying generative AI in your industry.
Discover how AI is transforming software development, saving years of work, reducing technical debt, and giving you the competitive edge to lead the future.
Get a behind-the-scenes look at how and why we created DBT GPT, Publicis Sapient’s new conversational AI chatbot solution.
Health
Learn how artificial intelligence can elevate patient interactions and automate processes within provider, payer and pharmaceutical organizations.
Insights
Customized for internal workflows and client needs, this artificial intelligence platform offers unique features and data privacy. Explore its capabilities and how it's transforming businesses.
Transportation & Mobility
Generative AI in automotive can do more than elevate customer experiences—it can transform lives. Explore emerging use cases and the power of digital customer twins to accelerate innovation in automotive today.
News
HFS’ Generative Enterprise Services (Gen AI) Horizons Report recognized Publicis Sapient for key strengths and differentiators, including transforming the future of Gen AI with its SPEED (Strategy, Product, Experience, Engineering and Data & AI) capabilities and innovation.
Retail
From Walmart to Amazon, understand how retailers are using generative AI to improve associate efficiency, customer experience and capability building to shape the future of retail.
Insights
The power of generative AI goes beyond efficiency and engagement to enable strategic decision-making and empower employees to unlock their creative potential.
Travel & Hospitality
As OpenAI’s GPT-4 gains traction, how can travel and hospitality brands use generative artificial intelligence and large language models to enhance the customer experience?
Insights
Is generative AI all hype, or will this be a game-changing play to stay competitive? How can generative AI impact business as we know it?
Public Sector
Learn more about how people are using generative AI, and how it can help government agencies reach faster and better public sector outcomes.
Consumer Products
What are the most practical use cases for AI in the CPG industry? Our experts break down how conversational and generative AI, like ChatGPT, can use machine learning to break down barriers between brands and consumers, perform nuanced sentiment analysis and even support product and content development.
Telecommunications, Media & Technology
Generative AI use cases in payment technology are a game changer.
Video
Teresa Barreira, Publicis Sapient CMO, and Ray Wang, Constellation Research Founder, host a conversation on how to empower people and businesses with generative AI with guests Nikhil Krishan, Ely Greenfield and Sheldon Monteiro.
Insights
Generative AI is a type of artificial intelligence that is capable of creating new content, like images. How does it work, and how can business benefit?
Energy & Commodities
Generative AI brings challenges and opportunities for energy and commodities organizations. They can pair it with existing tools to gain a competitive edge.
1. ISACA Survey/ Generative AI Training, Formal Policies in Short Supply for Most Organizations, ISACA, October 2023
2. Rebalancing AI, International Monetary Fund, December 2023
3. Planning Guide 2024/ Technology Executives, Forrester
4. Why do 87% of data science projects never make it into production?, Venture Beat, July 2019
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