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Telecommunications, Media & Tech Consulting

Improve loyalty and remove obstacles with seamless digital solutions

Seize the Space in Telecommunications, Media & Technology

The industry currently faces a multitude of pressures—from 5G and mergers to big data, customer churn and more. To achieve stronger online and offline engagement, companies must strengthen their brands and uncover new sources of revenue. Those who evolve into innovative platforms and build agility into their culture will deliver data-informed experiences tailored to the unique needs of their customers.

Sectors We Serve

Core Telecommunications, Media & Tech Issues

People-first experiences harness the power of digital to solve consumer challenges in every facet of the Telco, Media & Tech industry. Learn how Publicis Sapient can address your most pressing issues—from customer engagement, retention, and revenue-per-user to digital CX, new revenue streams and more.

Increasing customer lifetime value is the key to profitability for today’s most competitive organizations. In fact, it often costs more to acquire new customers than to boost loyalty in current users. With innovative digital solutions and insightful data strategies, you can create seamless experiences that will become the reason people choose your brand every day. Learn more in our Churn & Loyalty Hub.

Visit Hub

Today’s consumer touchpoints are dispersed across devices, streaming platforms, in-store interactions, and more. The most memorable brands will be the ones who provide their consumers with the most opportunities to purchase as possible. Digital transformation is the key to achieving omnichannel brand awareness and product visibility as your audience engages across various networks of products and services.

Visit Hub

Traditional telecom strategies are no longer yielding the same strong results they did in decades past. Simply driving prospective customers toward web and in-store sales by increasing ad spend is no longer a scalable tactic. Today, it’s all about increasing the number of customer touchpoints and giving people a magical reason to stay with your brand over time. Through the lens of Telco-as-a-Service, organizations will find that magical reason is digital.

Brands with smaller carbon footprints will continue to make the biggest impact as they find new revenue streams stemming from their Environmental, Social and Governance (ESG) initiatives. Infuse digital optimization into Tech-as-a-Service, subscription offerings, and more emerging business models to delight consumers who value and support sustainable brands.

Increasing customer lifetime value is the key to profitability for today’s most competitive organizations. In fact, it often costs more to acquire new customers than to boost loyalty in current users. With innovative digital solutions and insightful data strategies, you can create seamless experiences that will become the reason people choose your brand every day. Learn more in our Churn & Loyalty Hub.

Visit Hub

Today’s consumer touchpoints are dispersed across devices, streaming platforms, in-store interactions, and more. The most memorable brands will be the ones who provide their consumers with the most opportunities to purchase as possible. Digital transformation is the key to achieving omnichannel brand awareness and product visibility as your audience engages across various networks of products and services.

Visit Hub

Traditional telecom strategies are no longer yielding the same strong results they did in decades past. Simply driving prospective customers toward web and in-store sales by increasing ad spend is no longer a scalable tactic. Today, it’s all about increasing the number of customer touchpoints and giving people a magical reason to stay with your brand over time. Through the lens of Telco-as-a-Service, organizations will find that magical reason is digital.

Brands with smaller carbon footprints will continue to make the biggest impact as they find new revenue streams stemming from their Environmental, Social and Governance (ESG) initiatives. Infuse digital optimization into Tech-as-a-Service, subscription offerings, and more emerging business models to delight consumers who value and support sustainable brands.

Now to Next | Episode 2 | Dec 14, 2022 Watch again | loading video duration...

Learn how UPS is modernizing their business to meet customer needs while holding fast to the magic of company tradition.

Sports fans at a stadium capturing their experience on a mobile device
Sports Hub

How Digital Generates Growth for Sports Teams & Leagues

Find out how your brand can maintain widespread appeal, attract fans and boost engagement regardless of geography with value-driven tech.

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Brand Ecosystems Hub

Competitive Marketplace Strategy for Modern Telco Brands

Learn how to generate relevance and revenue with consumer-first, competitor-adjacent brand ecosystems.

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Churn & Loyalty Hub

Attracting and Retaining a Loyal Telco Audience

Find out how digital technology enables data-driven, loyalty-boosting enhancements within the Telecommunications industry.

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Our Work

Article

Salesforce Experience Design Playbook

Download our playbook today for access to a virtual or in-person discovery workshop, customizable platform blueprint and scalable Salesforce optimizations.
Article

Payment Tech Companies Must Prioritize Three Trends Shaping the Payment Tech Landscape

Payment tech companies must position themselves ahead of the curve to maximize the potential of future shifts in the payments industry.
Article

Payment Tech Companies Must Keep Pace with the Potential Use Cases of Gen AI Within Digital Customer Service

Generative AI-based technology will not only transform fraud detection, customer relationships and investment decision-making—it will transform the very way payment tech companies will go about innovation.
Article

How Telcos Calculate and Increase Customer Lifetime Value

Acquiring Telco customers costs five times more than the average revenue current customers generate. Here’s how to understand—and improve—lifetime value.
Article

How Consumer Tech Brands Can Make Sustainability Profitable

With top talent, consumers and investors all demanding sustainable business strategies, how can Consumer Tech brands remain profitable going forward?
Article

What Professional Sports Teams Should Consider to Drive Revenue and Protect Financial Investments

Professional sports teams must better understand today’s fans in order to drive growth in the future. They can do this by becoming engagement-centric rather than focusing on media.
Article

How to Elevate Telco CX and Inspire Loyalty

Craft experiences that attract proud, long-time customers—and find out why offers and perks are just the beginning.
light, ethical, accessible, dataful
Article

How to Build a Telco Brand that Customers Admire

Learn to craft “magical” experiences, and watch increased brand loyalty materialize before your eyes.
Trends

The Humanity Behind Smart and Predictive Experiences

Find our how data-driven personalization brings connected ecosystems to life for modern consumers.
Article

How Telcos Can Drive Loyalty Through Customer Experience

Find out how omnichannel, customer-centric experiences can boost retention for telecommunications companies.
Research

Access our 2022 Consumer Tech Report

Find out which consumer preferences are driving change in the consumer tech industry.
Trends

How Telecommunications, Media and Technology are Changing 

Trace your company’s path forward by considering what comes next in the Fourth Industrial Revolution. 
Article

How Every Company Will Become a Digital Bank

Customer expectations for digital transactions have reached beyond banking.
Article

A PC Gaming Model That's Worth Signing Up For

As the PC market gets serious about video games, how can ‘Tech-as-a-Service’ subscription models put games into the right hands with the right hardware?
Article

How Direct-to-Consumer Can Take Consumer Tech to New Heights

Embrace direct-to-consumer (DTC) models to strengthen your brand’s position as consumers look to buy new devices and tech online.
Article

When Customers Become the Contact Center

Learn how companies can empower customers with platforms that bring the contact center to them for a better experience.
Article

How Wireless Providers Can Limit Churn

Strengthen customer loyalty by using data programs to delight your audience with smarter, more precise marketing.
Article

Can Consumer Tech Ever Really Be Sustainable?

Weigh various industry-leading perspectives on how organizations can reduce e-waste in the decades to come.
Article

5 Qualities of a Successful Engineering Culture

Find out how successful engineering cultures can foster autonomy and shared consciousness to make their businesses both big and nimble.

Our Offerings — A Better How

Discover new ways to connect, create efficiency and grow your top line with proven solutions like CDPs, data monetization and digital identity.

Learn more

Deliver exceptional digital commerce experiences through omnichannel commerce, digital sales and order management.

Learn more

Modernize your IT systems with solutions that include software delivery, digital engineering and cloud infrastructure and strategy.

Learn more

Transform the way your brand and your customers interact with exceptional customer, employee and partner-centered offerings and services. 

Learn more

Build the type of momentum that only comes with scalable optimization strategies, cross-channel communication and value-generating data visibility.

Discover new ways to connect, create efficiency and grow your top line with proven solutions like CDPs, data monetization and digital identity.

Learn more

Deliver exceptional digital commerce experiences through omnichannel commerce, digital sales and order management.

Learn more

Modernize your IT systems with solutions that include software delivery, digital engineering and cloud infrastructure and strategy.

Learn more

Transform the way your brand and your customers interact with exceptional customer, employee and partner-centered offerings and services. 

Learn more

Build the type of momentum that only comes with scalable optimization strategies, cross-channel communication and value-generating data visibility.

Work With Us

Let’s talk about how we can help you add genuine business value and enhance your customer journey with digital transformation.

Get in touch
Raj Shah
Raj Shah
Telecommunications, Media & Technology Lead, North America

Let's connect

Guy Elliott
Guy Elliott
Executive Vice President

Let's connect

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