The Value Alignment Lab

Publicis Sapient and Salesforce are working together to support clients on an end-to-end journey to deliver real-time, personalized experiences at scale. Starting with our Customer Engagement Lab, we help define which approach is right for you.

We have helped companies realize the benefits of personalization such as 15% higher revenues, 5X higher customer retention and 50% lower acquisition costs. With over 75% of customers expecting a personalized touch across every interaction, there is no better time to embark on your personalization Journey, starting with our fully customized lab.

Publicis Sapient and Salesforce collaborate to support clients in their commerce journey, enhancing their understanding of the ever-changing landscape and improving customer experiences. Working alongside our digital experts, our Commerce Virtual Lab identifies areas of improvement, laying the foundation for an actionable roadmap to help clients achieve their commerce goals.

We have helped companies realize the benefits of Salesforce's suite of services, resulting in revenue growth, increased customer retention, lower bounce rates, and meeting heightened consumer expectations. This is an ideal time to ensure you fully capture your target demographics and cultivate lifelong brand loyalists.

Publicis Sapient and Publicis Media are partnering to tackle the challenge that privacy and signal deprecation have had on market. Through the Identity Lab, stakeholders can collaborate in real-time to explore identity questions and personalization tactics, accelerating the transition from reliance on 3rd party data to a 1st party data plan.

This collaborative client workshop aims to solve for digital signal loss, including the transition from DMP to CDP. By focusing on transitioning clients to a 1st party data organization, this workshop enables you to activate direct-to-consumer customer engagement, improved personalized campaigns, increased loyalty, intelligent reporting, and the opportunity for data monetization. The workshop establishes a first-party data roadmap, helping organizations transition from their existing reliance on 3rd party data to the future state objectives of 1st party data as their ad-tech-mar-tech foundation. 

Publicis Sapient and Salesforce are partnering with Meta to deliver in-the-moment conversation experiences. Through implementing WhatsApp Business Manager as a new channel of engagement across Salesforce Marketing, Service and Commerce Clouds, the customer journey is enhanced with personalized messaging at scale through a persistent thread across the entire end-to-end experience.

We can support you in realizing the value of engagement messaging with use cases around increased first party data collection, improved customer acquisition, informed customer retention and seamless streamlined sales. By capturing each touchpoint in Data Cloud, you can make more informed decisions, maximizing your marketing investment. 

With Salesforce Einstein and the emergence of Einstein GPT, companies need to reframe their thinking through the lens of how to leverage these tools to expedite tasks and improve ways of working. Companies need to create efficiencies within their organization while also delighting their customers every step of the way. An AI plan for a business must include an assessment of a company's current AI capabilities, existing technology stack, digital maturity, governance, vision, objectives, ethics and the organization's overall AI readiness.

The AI Value Alignment Lab establishes your AI Readiness Plan, transitioning your company from its current state to your future-state AI potential. We evaluate current challenges, existing AI usage, key performance metrics, AI governance, and potential AI-driven use cases to enhance business and customer experience. Based on these insights, a prioritized roadmap will be developed for implementing and integrating AI technologies, including Salesforce Einstein and GPT, into the business processes.